I am reading a book called "Made to Stick" which is about selling business ideas to investors and consumers. It's good, honestly! The authors say that the way to sell something is to create curiosity by exposing the gap between what someone knows and what they don't know. This is exactly what I try to do with young horses. I think it is the size of the gap with horses that determines whether they will be curious or whether they will be afraid. That's why incremental training is so important and why the size of the increments will depend on the individual horse.
I'm now supposed to say, "Do you know how to excite your horse's curiosity?" and get you to sign up to some training!